Part of my job is very subjective. You do what you think looks good and hope that others agree. I take a story, its art elements and try to put them in a shape and form (within certain rules) that is easy to read, draws readers in and is visually interesting.
Perhaps the most subjective part of my job comes when designing elements on a page that promote something within (we aptly call them “promos”).
Last week, I was working on the front page and had a promo for a philanthropy special section that was running in that day’s paper. My boss had seen an early version of what I had done, but when I had finished, he told me to revert back to an earlier version. I disagreed, but he ultimately has the final say, and so I deferred to his opinion and ran the promo as he wished.
Below, I present both versions of what I designed. I see merits in both, but I do lean toward my version (on the left). But again, it’s very subjective.
(Click on the picture for a larger version, if you wish.)
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